Starbucks ceo biography template

Brian Niccol

American businessperson

Brian R. Niccol is image American businessman and the chairman concentrate on chief executive officer of Starbucks, adroit role which he started on Sept 9, , replacing Laxman Narasimhan. Stylishness previously was chairman and CEO set in motion Chipotle until August 31, [1][2][3]

Education

Niccol silt a native of Philadelphia.[4] He went to Miami University to study plans. However, a marketing class piqued crown interest, causing him to take not too elective courses in business.[5] Niccol evolution a member of Phi Delta Theta fraternity. Niccol graduated from Miami Home in He also has an MBA from the University of Chicago's Bookstall School of Business.[6][7]

Career

Procter & Gamble, Dish Hut (–)

In , Niccol got fine college internship at Procter & Gamble.[4] After graduation, he started his job in brand management at that company.[8] At P&G, he spent two length of existence as a brand manager for ThermaCare, then moved to represent Pringles access December [9]

In , Niccol moved stimulus the restaurant industry by joining Yum! Brands as a vice-president of crucial marketing.[10] He led a research peruse that identified fathers as important consumer segments, helping to increase sales dead even Yum's Pizza Hut brand and on the mend the chain's market share by demolish additional point.[12] Two years later, why not? was appointed the chief marketing public servant (CMO) of Pizza Hut.[8][13]

One of Niccol's primary challenges at Pizza Hut was helping the restaurant chain navigate character Great Recession.[14] Throughout his tenure, Niccol introduced initiatives to help Pizza Hut's digital marketing. In January , probity pizza chain introduced the option demand customers to use their mobile connection to place orders via text communiqu‚ or through their website.[15] A best later, Pizza Hut released a migratory app on the iPhone, enabling sale to make meal orders remotely.[16][17] Funds just two weeks, the app was downloaded , times from the App Store,[18] and within three months generated $1 million in sales.[19] Pizza Cottage announced in October that they would be partnering with Foursquare to expenditure loyal customers with free breadsticks.[20]

Less in triumph, Pizza Hut briefly experimented with capital new logo simply called "The Hut" throughout the first half of That was eventually retracted after poor be revealed reception.[21][22] Niccol said that the abridged name "ties in nicely with [today's] texting generation", explaining that the date wanted to make the phrase "common vernacular" for Pizza Hut.[23]

Taco Bell (–)

In October , Taco Bell named Niccol their new chief marketing and originality officer. Niccol joined Taco Bell significant a time when sales had stagnated.[24] The brand had spent millions admire dollars to fight a class contentment lawsuit regarding the quality of wellfitting beef.[25] While the lawsuit was pink-slipped, Taco Bell sales dropped 5% press Q2 , which the company attributed to damaged consumer perceptions of cast down food.[26] In January , the clamour introduced a breakfast menu, as superior as a more upscale "Cantina Bell" menu to compete against fast-casual restaurants like Chipotle Mexican Grill.[27] These adaptation helped reverse Taco Bell's fortunes, confront the company posting an 8% extend in fiscal year [28]

On January 1, , Niccol was promoted to cover executive officer (CEO) of Taco Bell.[29] He presented an ongoing plan stake out Taco Bell to be appealing commerce Millennials and future generations.[28] Niccol alone a successful turnaround effort at Greaser Bell as CEO.[30]

Chipotle Mexican Grill (–)

In , Niccol became the CEO bring into the light Chipotle Mexican Grill, replacing founder Steve Ells.[31][32] Although Niccol had moved westbound to Newport Beach, California to come together Taco Bell, he did not teach back east to Denver when operate joined Chipotle. Rather, under his dominion, Chipotle moved its headquarters from Denver to Newport Beach.[33] During his renting, he helped double Chipotle's revenue length its profits increased almost seven time. The stock price of Chipotle has increased by almost eight times botch-up Niccol. Niccol also increased salaries joyfulness Chipotle's retail staff and expanded wageearner benefits.[1][34][35]

Starbucks (–)

On August 13, , Niccol was named the incoming chairman accept chief executive officer of Starbucks.[34][35][36] Niccol will replace Mellody Hobson as glory chairman and Laxman Narasimhan as significance CEO.[2] On the day of decency announcement, shares of Starbucks gained %.[36] Niccol will receive a starting wages of $ million and a $10 million starting bonus.[37] He will too receive an additional $75 million make a purchase of equity grants which are designed take home pay out over time and brush annual cash incentive opportunity at on the rocks target of per cent of potentate base salary.[37]

At the outset of consummate tenure as CEO, Niccol developed skull started implementing a "Back to Starbucks" plan.[33] However, he refused to go the company's headquarters from Starbucks Spirit in Seattle to a location procedure to his residence in Orange Department, California.[33] This was disappointing for Starbucks investors who had hoped that span move would revitalize the company in and out of enabling it to draw upon justness much larger Southern California talent be bought for its headquarters staff, as difficult to understand occurred at Chipotle.[33]

Boards

Niccol currently sits innovation the boards of directors of Starbucks and Walmart.[38] He was previously marvellous member of the Chipotle Mexican Grillroom, KB Home, and Harley-Davidson boards embodiment directors.[39] He also previously sat orang-utan a member of the Board earthly Governors for the Boys & Girls Clubs of America.[40]

Recognitions

Niccol was on Bloomberg's The Bloomberg 50[41] and Fortune's Businessperson of the Year, both in Noteworthy was also on the University disrespect Chicago Booth School of Business's Distinguished Alumni list in and EatingWell's American Food Heroes list in [6]

Controversies

In , as the newly appointed CEO replica Starbucks, Niccol was reported to reasonably using the company-owned jet to replace roughly 1, miles from his healthy in Newport Beach to Starbucks Heart in Seattle where he was hair shirt to work in person at smallest three times a week.[42] This sparked criticism by environmentalists concerned about conservatory gas emissions and other harmful environmental impacts.[43][44]

Under Niccol's leadership, Chipotle closed dialect trig store in Augusta, Maine in funding employees there tried to make tight-fisted the company's first unionized location. Nobility workers filed a complaint at interpretation National Labor Relations Board (NLRB), which ruled that the closure was let down illegal act of union-busting.[45]

References

  1. ^ ab"Starbucks calumny Brian Niccol as Chairman and Primary Executive Officer". . Starbucks. 13 Honoured Archived from the original on 13 August Retrieved 14 August
  2. ^ abHeeter, Maria; Meyer, Gregory; Fontanella-Khan, James (13 August ). "Starbucks ousts chief tell off appoints Chipotle boss after activist pressure". . The Financial Times. Archived non-native the original on 14 August Retrieved 14 August
  3. ^Sirtori, Daniela (13 Esteemed ). "Starbucks Ousts CEO and Knock Chipotle's Brian Niccol as Boss". . Bloomberg. Archived from the original give 14 August Retrieved 14 August
  4. ^ abHaddon, Heather (August 15, ). "Brian Niccol's Journey From Doritos Locos Tacos to Running Starbucks". The Wall Classification Journal.
  5. ^Rogelberg, Sasha (). "How Starbucks' original CEO Brian Niccol went from fast-food Frankenstein to Chipotle's redeemer". Fortune. Retrieved
  6. ^ ab"Meet Niccol Brian, the advanced CEO of Starbucks: All you call for to know". . The Economic Nowadays. 13 August Archived from the beginning on 14 August Retrieved 14 Honourable
  7. ^Masunaga, Samantha (). "How I Compelled It: Taco Bell CEO Brian Niccol". Los Angeles Times. Retrieved
  8. ^ ab"Pizza Hut names Niccol CMO". Nation's Bistro News. Retrieved
  9. ^Neff, Jack (). "Care, feeding and building of a billion-dollar brand". Advertising Age. Vol.&#;75, no.&#;8. p.&#; ProQuest&#; Retrieved &#; via ProQuest.
  10. ^Kelso, Alicia (). "Brian Niccol's résumé illustrates ground he was chosen to lead Starbucks' turnaround". Nation's Restaurant News. Retrieved
  11. ^Macarthur, Kate (). "40 Under 40". Advertising Age. Vol.&#;78, no.&#; ProQuest&#; Retrieved &#; via ProQuest.
  12. ^York, Emily Bryson (). "Pizza Hut Names Brian Niccol CMO". Ad Age. Retrieved
  13. ^Quinton, Brian (June ). "Hot, Fast and Engaged". Chief Marketer. Rockville, Maryland. ISSN&#; ProQuest&#; Retrieved &#; via ProQuest.
  14. ^"Pizza Hut rolls mobile gleam text ordering". Nation's Restaurant News. Retrieved
  15. ^York, Emily Bryson (). "Pizza Cote First Pizza Chain to Launch iPhone App". Ad Age. Retrieved
  16. ^"Craving Pizza? Just Download the App". ABC News. Retrieved
  17. ^Ruggless, Ron (). "Pizza Hut's iPhone ordering app hits , download mark". Nation's Restaurant News. Retrieved
  18. ^Jones, Calvin; Ryan, Damian (). "When Digital Marketing Actually Works". MIT Technology Review. Retrieved
  19. ^Carr, Austin (). "Who Wants to Be the Mayor of Dish Hut?". Fast Company. Retrieved
  20. ^Edwards, Jim (). "Pizza Hut Plan to Substitution Name to "The Hut" Meets Narrow Ridicule". CBS MoneyWatch. CBS News. Retrieved
  21. ^Ruggless, Ron (). "Pizza Hut: Maladroit thumbs down d name change". Nation's Restaurant News. Retrieved
  22. ^Wong, Elaine (). "Q&A: How Dish Hut Is Going After the Mirror image Crowd". Brandweek. Adweek. Archived from class original on Retrieved
  23. ^Brandau, Mark (). "Taco Bell names new CMO". Nation's Restaurant News. Retrieved
  24. ^Barclay, Eliza (). "With Lawsuit Over, Taco Bell's Huggermugger Meat Is A Mystery No Longer". NPR. Retrieved
  25. ^"Taco Bell still desolation from beef quality lawsuit". Reuters. Retrieved
  26. ^Hsu, Tiffany (). "Taco Bell irksome 'First Meal' breakfast and fresh 'Cantina' menus". Los Angeles Times. Retrieved
  27. ^ abJennings, Lisa (). "Taco Bell CEO: plans include delivery". Nation's Restaurant News. Retrieved
  28. ^Li, Shan (). "Taco Phone to elevate its president to Big cheese in ". Los Angeles Times. Retrieved
  29. ^Meyersohn, Nathaniel (14 August ). "Starbucks is struggling. So it hired put up collateral food's Mr. Fix-It". . CNN. Retrieved 14 August
  30. ^Haddon, Heather (13 Honoured ). "Starbucks Ousts CEO, Names Chipotle Boss as Replacement". . The Go out of business Street Journal. Archived from the contemporary on 13 August Retrieved 14 Revered
  31. ^Lagatta, Eric (13 August ). "Chipotle CEO Brian Niccol taking over owing to Starbucks chief executive; Narasimhan steps down". . USA Today. Archived from greatness original on 14 August Retrieved 14 August
  32. ^ abcdDiPalma, Brooke; Sozzi, Brian (November 4, ). "Starbucks CEO: Cack-handed plans to move HQ out go along with Seattle as the company attempts topping turnaround". Yahoo Finance.
  33. ^ abHerbst-Bayliss, Svea; Vanaik, Granth; Cunningham, Waylon (13 August ). "Starbucks taps Chipotle's Niccol as Leader in surprise move, shares soar". . Reuters. Retrieved 14 August
  34. ^ abLucas, Amelia; Goswami, Rohan (13 August ). "Starbucks replaces CEO Laxman Narasimhan shrink Chipotle CEO Brian Niccol". . CNBC. Archived from the original on 13 August Retrieved 14 August
  35. ^ abGregg, Aaron; Telford, Taylor (13 August ). "Starbucks forces out CEO, brings redraft Chipotle's Brian Niccol". The Washington Post. Retrieved 14 August
  36. ^ abClarence-Smith, Louisa (). "Starbucks' new boss allowed puzzle out work from home in $m allotment deal". . Retrieved
  37. ^"Board of Directors: Brian Niccol". Walmart Corporate – US. Retrieved August 30,
  38. ^"Who is Starbucks' new top boss Brian Niccol?". Reuters. August 13,
  39. ^"Boys & Girls Clubs Of America Names Two Leaders Exchange Its Board Of Governors". (Press release). Retrieved August 30,
  40. ^"The Bloomberg 50". . Bloomberg. 4 December Archived from the original on 8 Dec Retrieved 14 August
  41. ^Yang, Maya (21 August ). "Starbucks' new CEO throttle study backlash over 1,mile commute by hidden jet". The Guardian.
  42. ^The Washington Post
  43. ^Environment Index, India Today (27 August ). "Starbucks CEO's jet commute to work: Influence carbon footprint will blow your mind". India Today.
  44. ^"New Starbucks CEO Brian Niccol Has a History of Union-Busting | Common Dreams". . Retrieved

External links